Needs Analysis

The “analysis” phase is the initial stage of your project. During this phase we get to know you, your brand, your company, your products and services, your target audience… Once we have an understanding of your business and objectives, we will make recommendations to best achieve your goals.

• Initial Brief from the Client – Project Questionnaire
• Investigate and complete the Brief based on best practices and client’s interviews
• Benchmark, Industry and Market Research
• Web Analytics – Traffic & Conversion analysis (site redesign)
• Creative Brief
• Messaging and positioning documents
• Discuss options with client
• Define KPIs (Key Performance Indicators)
• Final Brief

Planning

Our strategic planning process will create an initial blueprint of your digital project.

• Scope Definition – Expectations Review
• Prioritize Business and User Goals
• Project plan, Execution Timeline and List of Deliverables
• Allocate Resources
• Access to our Online Project Management Platform
• Gather and analyze materials provided by the client and its partners (content, imagery, brand elements…)

Creative Process

The third phase of your project is the conceptualization stage. This is where the creation and design process begins. Our Designers and Information Architecture Specialists mold your inspiration into an original and comprehensive creation. During this phase we will create the look and feel, layouts, information flows, navigation… of your project.

• Brainstorming & Creative Sessions
• Interaction Design
• Workflows and Wireframes
• Web, Graphic, Motion, Mobile Design
• UI Specifications
• Mock-up – Prototype Development

Once this stage is complete we can begin physically building and designing your project. The construction begins in our “Execution” phase.

Execution

This step is the implementation phase. Now that a finalized blueprint has been developed, our engineers can start the construction of your project. During this phase, we will provide progress reports on a weekly basis.

• Design – Functional Approval
• Client and Server – side Development
• Third-Party Integrations
• IT Infrastructure Deployment
• Iterations: Regular follow-up with the client. Roadblocks and progress are evaluated, resources are re-allocated as needed
• Performance Testing
• Quality Insurance

Once the development and construction process are complete we will insure that the your project is simple to use & navigate and conveys your brands’ requirements and Web standards.

Deployment & Interactions

During this stage we will prepare your digital project for launch. We will Work directly with your brand/company and a focus group to ensure technical & usability standards are met. Now your digital project is ready for the rest of the world to view, we will submit it to the appropriate search engines for maximum exposure.

• Client Training – Administrative hand-off
• Usability Testing
• Search Engine Indexation
• Refinement and Optimization
• Web Analytics Implementation

Measurements

• Extensive use of Web Analytics
• Online Surveys
• Community intelligence, feedback and Crowdsourcing
• Social Media Analytics

Optimization

• New round of iterations
• Search Engine Optimization
• New measurements to validate the improvements

We are also constantly evaluating and integrating new solutions and partnering with research vendors to develop methodologies that let us maximizes clients’ budgets and ROI.

Support & Marketing

• 24/7 Maintenance team
• Issue Resolution – Continuous Quality Insurance
• Enhancement Discovery
• Coordination with our marketing team

Now that your digital project has been launched, it is critical to keep it up to date. We will work directly with your brand/company to create an intense marking plan to ensure maximum ongoing exposure of your site. We will also create an ongoing maintenance plan to ensure your site stays fresh and marketable for your client base. Our professional support team is always available to provide assistance.